Determining the role of financial and organizational-economic innovations in banking management

Abstract

The article examines the role of financial and organizational-economic innovations in banking management. It is noted that banking services in general do not have competitive substitutes, which increases the attractiveness of the banking sector for entrepreneurship. When developing an innovative competitive strategy in the market of banking services for the population, Georgian bankers must continue efforts to create demand for them, to make them truly indispensable, as has already become the norm in the mentioned developed countries.