FACTORS DETERMINING DEVELOPMENT OF THE MARKETING POTENTIAL OF THE ENTERPRISE IN THE CONDITIONS OF INTERNATIONAL INTEGRATION
Ключевые слова:
marketing potential, aggregate potential, elements, evaluation, development, management systemАннотация
The essence of marketing potential of the enterprise is considered. The attention that the traditional policy conduct business on the market in and conditions expansion of international cooperation and the internationalization of the economy is rapidly losing its effectiveness and leads to a drop in sales and loss of market share. In modern conditions, it is impossible to ensure the effectiveness of targeting on the basis of only the efficient use of existing capacity. A key resource efficiency of businesses are using marketing approach, formation and development of marketing potential.
Библиографические ссылки
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