FOREIGN BROADCASTING IN UKRAINE AS A COUNTERACTION TO RUSSIAN PROPAGANDA DURING THE WAR

Abstract

Functionalities of foreign broadcasting mass media will depend on why it was established. The nature of its work creates such tasks: to promote the positive image of the state, to protect its own political and cultural interests, to support tourism, to deal with the negative perceptions  in the society that can influence the way of life in the country. It also helps to consolidate relations with diasporas, to study the language and the culture, he values, ethics and spiritual qualities that motivate people at the deepest level and are the sources of the attitudes and behavior which provide the foundation of  human society. So, on the basis of it there are five main functions of foreign speaking mass media: the defense of national interests, promotional activity, counter-narrative activity, educational activity and communication. Our arguments for the proposed classification relates to features of peculiarity of foreign broadcasting mass media, historical background and the content of foreign broadcasting mass media.

This article analyses informational basis of current military conflicts. The author focuses on informational, psychological and mass media basis of Russian military intervention in Ukraine. Mass media, especially television, is used as an instrument of the significant impact of information influence .

The  obtained results  supplement and expand  well-known facts  of  specific  features in such mass media companies. Such clarification of basic functions in foreign broadcasting mass media will help to improve the existing system of the Ukrainian State foreign broadcasting.

The  obtained results  supplement and expand  well-known facts  of  specific  features in such mass media companies.The results of the study can be used to develop and improve the Ukrainian State foreign broadcasting mass media.