ECONOMIC POTENTIAL OF THE COMPANY AND THE MODERN MARKET
Abstract
Dynamic economic conditions and inter-national competition determine the priorities of Ukraine’s economy - the entrepreneurial potential building. Actualizing of the problem of providing sales and services. The peculiarities of the business potential of domestic enterprises and essence of the author’s approach to the formation of the system of entrepreneurial potential on the basis of marketing support It is concluded that the current phase of economic development requires new approaches to understanding the full operation and marketing support entrepreneurial potential, which forms the base of knowledge as one of the most valuable resources, which the company uses for its existence Keywords: entrepreneurial potential, elements, formation evaluation, management system, development.
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