ECONOMIC POTENTIAL OF THE COMPANY AND THE MODERN MARKET
Keywords:
management system, potential, enterprise potential, elements potential, risk, uncertainty, developmentAbstract
Attention is paid to the peculiarities of the current stage of forming a potential of the enterprise. The business development occurs in the context of globalization of economic processes, the expansion of international connections, growth of importance of innovation in creating competitive advantages. This increases the uncertainty of economics, evaluation of market position and growth risks. The adaptive management of potential businesses approach, business activity management and justification of specific management decisions need to take account of these features. On the other hand, business activity depends on the efficient use of material, labor and financial resources of the organization and their balance. To achieve success in business, it is necessary to identify the elements of the enterprise potential, explore their relationships of cause and dependence. It is concluded that the construction of hierarchical structure of the enterprise potential model is possible provided the availability of certain functional relationships between components.
References
Mitsenko N. Motivational mechanism of enterprise labor potential management/ N. Mitsenko, O. Gonchar//Theoretical, methodological and practical foundations of human resources management: collective monograph / edited by M. Bezpartochnyi / ISMA University.– Riga: «Landmark» SIA, 2016. – 282 p. – P. 144 – 153
Gonchar, O. I. Scientific and methodical bases of perfection enterprise capacity assessment / O. I. Gonchar // Науковий вісник Полісся. – 2017. - No1 (9), ч. 2.– С. 134-139.
Басовская Е. Н. Экономическая оценка инвестиций / Е. Н. Басовская, Л. Е. Басовский. – М.: Инфра-М, 2007. – 241 с.
4. Кливец П. Г. Слагаемые эффективности: из опыта промышленного предприятия / П. Г. Кливец. – М.: Экономика, 2002. –92 с
