Innovation As A Determinant Of Competitiveness In The Market Of Business Education
Abstract
The article considers the competitive conditions in the market of higher business education in Ukraine. It’s marking the specific city of educational services as an intellectual product that has a high degree of novelty. In the article there arguments the necessity of the determining competitiveness factors of these services in the face of rapid transformation of economy and society. It has highlighted a number of issues that make it differ cult to increase competitive potential of the Ukrainian educational institutions which lead to the loss of an intellectual elite and a declining position in the world rankings. Author has proposed creation of certain favorable internal and external environment to improve the competitiveness of educational institutions, the priority among which are changing management paradigms, transformation the consciousness of educational process participants, the active impel-mentation of educational innovations, customer focus and communication with the labor market. Their implementation will contribute to improving the international competitiveness of Ukrainian educational institutions and prosperity of the country.
References
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