The Impact of Social Media in Tourism and Hotel Industry (the Case of Georgia)
DOI:
https://doi.org/10.52340/bal/2023.16.02.11Keywords:
Tourism, Hotel industry, Social media, MarketingAbstract
In the modern world, where technologies are very popular, social media is one of the most important sources of information dissemination and it can be considered as the main driving force for companies to get closer (establish communication) to customers. Digital technologies have completely changed the form of communication between companies and consumers in the tourism sector. At the same time, the decision-making process of consumers has changed and their involvement in social media in the field of tourism is very high. Most people today plan their vacation with the help of travel apps, use a virtual guide and organize transportation directions.
The tourism market is quite diverse, there are many suppliers in the market that offer tourists a fairly wide choice of products and services, and consumers are faced with a dilemma, they are influenced by many factors, one of the factors that can play an important role in decision making.
Is the marketing activities planned by the company and properly selected advertising, which maximizes the strengths of the product or service and emphasizes its competitiveness. Among many other areas, social media plays an important role in the tourism industry, in particular, users of social networks have the opportunity to share opinions in the social space with millions of people about tourist destinations, tourism products or services.
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